Adidas R1

Adidas R1

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May 24, 2012
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In the fall of 2009 I was competing for a spot with Adidas in their Portland office within the basketball group. They gave me a task of developing a shoe, over a one week period; for their rising star Derrick Rose. The task came with two stipulations, the first was that it must retail for […]

Jordan Brand CP3.V

Jordan Brand CP3.V

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May 22, 2012
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When Chris Paul takes the court all eyes are on him to see how he is going to break down his opponent. Is he going to use defensive skills to steal the game? Is he going to dominate the game with his scoring? Is he going to use his innate court vision to get all […]

Jordan Brand Melo M7

Jordan Brand Melo M7

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May 22, 2012
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Carmelo Anthony’s style of play has an undeniable presence on the court, he uses his size and explosive speed to dominate the forward position like no other. Rolls Royce builds a vehicle that is truly unique and bespoke to the customer that is anything but lacking in performance. I focused on trying to capture the […]

New Balance 001

New Balance 001

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May 22, 2012
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The challenge was to create a shoe that was as minimal as possible but still provide the runner with their needed protection. I was inspired by looking at the shoe like it was a garment or piece of apparel for the foot. I imagined a shoe that was completely sown from a minimal amount of […]

New Balance Merge

New Balance Merge

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May 19, 2012
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Merge was a project that was devoted to developing solutions for an untapped market for New Balance, the cultural runner. Strategy being, to offer a style-oriented performance product that would provide a new customer base and new stream of revenue for New Balance. We interfaced with all forms of product development from marketing, engineering, development […]