Nike Air Yeezy II
Since the start of the Watch The Throne Tour last September this shoe has had the sneaker world in a frenzy and now that we have a confirmed worldwide release date, June 9th, it is in utter chaos. The buzz started building yesterday as celebrities and other important members of pop culture started receiving their ...
No Church In The Wild
The Throne - No Church In The Wild Feat. Frank Ocean The Throne has unleashed an aesthetic into Hip-Hop that won’t soon be forgotten and their new video only further demonstrates their importance to the genre. The color palette in the video brings to life the rawness that 88-Keys created with the beat by generating a ...
Hacking The Industry: The Future Of Nike FlyKnit
* March 2012 In the following essay I have done my best to recap what I feel is amazing about FlyKnit presently and where I can see it taking Nike in five years and then in ten years. It is just a fun guess as to what I feel is a very exciting new construction ...
My Open Letter To The Sneaker Industry
* February 2012 My open letter to the sneaker community… I have read a lot of comments from you, the sneaker community, that seem to be a negative connotation for the Air Jordan 2012, for instance: “I don’t care if Jordan himself designed it, that is ugly. Will be discounted in a few just like most ...
Discussing The Jordan Brand CP3.V With Designer Tom Luedecke
* January 2012 One of my favorite shoes this season is the Jordan Brand CP3.V. It is the first non-retro Jordan I can say I have been drawn to in a long time. There are a few key elements that really take the shoe to a new level, in particular are its clean aesthetic, color ...
Breaking Down The Air Jordan 2012 With Tinker Hatfield & Tom Luedecke
* February 2012 This is by far my favorite interview I have had thus far, primarily because I was face to face with two designers I highly respect. I also loved this conversation for the content of it. I was really able to break down the challenges and successes of this shoe with Tinker & ...
The Architect | Part III
* Summer 2011 Part I | Part 2 We, as designers, all do our inspiration board or whatever may be, what industries inspire you the most? Is it an industry? Is it a thought? Is it an idea? What inspires you? I will tell you I am still most inspired by amazing sporting events or ...
The Architect | Part II
* Summer 2011 Part I You mentioned the Hurache and a few other projects. One of things I’ve enjoyed about you and that I think has become challenging now because there is a shoe for everything is that you actually created product. You created Cross-Training, you had your hands all over Free, you created the Hurache ...
The Architect | Part I
* Summer 2011 “Take it to the moon, take it to the stars….” Simply put Brett Golliff the designer does not exist without Tinker Hatfield. I am from a small town in Indiana that has very little exposure to the design world. Growing up I was the kid obsessed with Hip-Hop and Jordan’s in town ...
Adidas R1
In the fall of 2009 I was competing for a spot with Adidas in their Portland office within the basketball group. They gave me a task of developing a shoe, over a one week period; for their rising star Derrick Rose. The task came with two stipulations, the first was that it must retail for ...
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