An Athletic Shoe That Didn’t Follow Any Rules!

Posted by on Jul 10, 2012 in Media | 12 Comments

The Nike Air Safari is 25 years young this year and Nike chose to celebrate the anniversary by rereleasing it in limited quantities. While I picked up a pair of the shoes to celebrate one of my favorite designs of all time, I felt the best way to celebrate the shoe would be talking with the creator of it, design legend and friend; Tinker Hatfield. Check out the podcast below for the full conversation on the athletic shoe that didn’t follow any rules!

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12 Comments

  1. Nkateko
    July 10, 2012

    Tinker Hatfield is A Sneaker Icon. He Belongs in the Hall Of Fame For His Creation & Works He Changed The Entire Perception. Of Sport & Relationship Between The Sneaker And Athlete, Breaking Boundaries From Basic Design To Actually Looking Good On The Track or Court…

    Reply
    • B
      July 10, 2012

      I completely agree! His work is unparalleled in the footwear industry. The work that he created brought so many business segments together, that before him; were completely divided. He bridged how marketing, design and development came together to bring the story of the product relationship with the athlete to the masses. He created the idea of story telling within shoes which in return made iconic products for people to follow.

      B

      Reply
  2. Valerie
    July 10, 2012

    I really love the idea of sneaker podcasts – thanks for the great listen/insights Brett !

    Reply
    • B
      July 10, 2012

      Thanks! It’s way better than transcribing and it allows for multitasking as you listen as opposed to reading a 2,000+ word interview.

      Reply
  3. Brett Golliff: Tinker Hatfield on the Nike Air Safari | SneakerFiles
    July 11, 2012

    [...] of insight from Hatfield on the “athletic shoe that didn’t follow any rules” here at Golliff’s personal site. Posted on: July 10, 2012 Nike/Nike Air Safari/Tinker [...]

    Reply
  4. sneakerboxClyde
    July 11, 2012

    Awesome!

    Reply
    • B
      July 11, 2012

      Thanks for checking it out my friend!

      Reply
  5. Hugh
    July 11, 2012

    I fondly remember being fourteen when my friend and I pored over the Nike Air insert that came in that week’s Sports Illustrated as you would a girlie magazine you found in the back of your dad’s sock drawer. The Air Safari still ranked below the Air Trainer and Air Max in terms of desirability for me, but there was no doubt about its striking appeal. I don’t ever remember seeing one in person at the mall or on any kids’ feet at school, though. I’m pretty sure we almost doubted they were ever released.

    Tinker Hatfield is a personal hero of mine. If you’ve got any appreciation for design, it almost makes you want to cry. I live in NYC and take the subway to work every morning. There’s not a day that goes by that I don’t see a Tinker design on someone’s feet, if not my own. It could almost make for a new ‘punch buggy’ game for those of us who geek out to these things.

    Anyway, I love this site, Brett. As a one-time aspiring shoe designer who used to pass sketches of air trainer redesigns with my buddy during 8th grade science class, it’s great to get deeper insight into the industry and the thought processes and considerations from an insider’s perspective.

    Reply
    • B
      July 11, 2012

      Hugh, thank you for the kind words about the site! I am glad you like it.

      I know the exact feeling of poring over a Sports Illustrated for its Nike ads. I literally convinced my father to get me a subscription solely to have those ads and every Michael Jordan cover possible!

      It’s great the passion you share for Tinkers work, he is obviously a phenomenal designer that has impacted the world with his ideas. There can’t be to many designers that have had the cultural influence he has had with consumers!

      B

      Reply
  6. Brett Golliff: Tinker Hatfield on the Nike Air Safari
    July 11, 2012

    [...] Designer Brett Golliff is a self-described “footwear nerd” who’s worked with Jordan Brand, Nike and New Balance. His passion for sneakers has led him to create the “Form, Function & Philosophy Podcast,” in which Golliff sits down to discuss the development of sneaker design with the designers themselves. In Golliff’s own words, “The whole goal of the podcast is to share with the world what I’m learning and what goes into the products and why the products look the way they are when they’re on the shelf.” The second edition of the podcast features a conversation with Nike legend Tinker Hatfield about the Nike Air Safari. It’s a great story, which you can hear from Tinker himself. Download the podcast here. [...]

    Reply
  7. Nike Air Safari Podcast with Brett Golliff and Tinker Hatfield! | DIVENZ14
    July 12, 2012

    [...] Blog entry on Golliff’s site here. [...]

    Reply
  8. Brett Golliff: Tinker Hatfield on the Nike Air Safari | Only Cool Stuff
    July 12, 2012

    [...] Designer Brett Golliff is a self-described “footwear nerd” who’s worked with Jordan Brand, Nike and New Balance. His passion for sneakers has led him to create the “Form, Function & Philosophy Podcast,” in which Golliff sits down to discuss the development of sneaker design with the designers themselves. In Golliff’s own words, “The whole goal of the podcast is to share with the world what I’m learning and what goes into the products and why the products look the way they are when they’re on the shelf.” The second edition of the podcast features a conversation with Nike legend Tinker Hatfield about the Nike Air Safari. It’s a great story, which you can hear from Tinker himself. Download the podcast here. [...]

    Reply

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