I was lucky enough to have the opportunity to speak with the Vice President of Footwear David Schechter about the Jordan Future and how it is a very significant play for the brand. We discuss the design process, the fact that there is two versions of the shoe, the release strategy and what it does for the future of the brand. The conversation even goes past talking just this shoe as David discusses the importance of not judging footwear from images that are not released by the brand and the fact the brand is aware of the past consumer concerns and they are revamping and reshaping where the Jordan Brand will be in the future. Take in this highly informative podcast as I believe it gives us a peak behind the doors like we have never had before!
Listen to it below!