I was asked to create a monthly article for the up and coming website aSportingLife. What I love about their site is how well our topics carryover as their site focuses on the creative side of the athletic business and since people like to think that I am creative they thought I could add a great voice to their site.
Check out the first piece about my “Top 5 Innovations In Sports Footwear For 2012″
For me being revolutionary can happen in many ways but the most important characteristic is that it affects change. The top five all have had or will have a dramatic effect on the athletic industry in not only shape and form but also in experience. The common theme that came up in my list is the digital interaction of the player, the consumer and the sport. It is clear that footwear companies see this as the next key demographic of innovation to help grow their product line and increase profits.
With that being said let’s get into the list.