Under Armour | The Apollo Project Podcast

Posted by on Jun 26, 2013 in Media | 3 Comments

Cover-(06-26-13)

On Monday, I was lucky enough to break down the process of the newest revolution to the footwear industry the Under Armour SpeedForm, with its designers Kevin Fallon and Dave Dombrow. The shoe is very intriguing not only in its looks but its construction process. It completely rethinks and recreates how a shoe is constructed. Being 100% honest here, it takes a lot to impress me and this does. Listen to the podcast below and here why this shoe changes everything for Under Armour.

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3 Comments

  1. Melvin Melchor
    June 26, 2013

    This shoe is shaping up to be quite sick so far. Just trying to figure out how it’s constructed is crazy.

    I understand that certain things can’t be disclosed. Thing that sucks though is when a new material or manufacturing innovation comes along, I want to be able to explore their usage in future designs, but I’m limited in doing so due to either lack of understanding of the material or construction process involved, or for property reasons. Sometimes I feel like I can do so much more, but have to think about making a realistic product using what’s available at the moment. It’s kind of like inline versus innovation.

    That’s the cool thing that Dave and Kevin were able to do in combining their expertise and getting other people on board. Similar to what Tinker and Mark Parker were able to do.

    On another note, the video that’s been circulated so far shows the upper as detachable from the tooling and heel counter, allowing the user to thoroughly examine it. Any info on whether the final product is like that or are they joined together? Would be cool to wash the upper and replace the soles when one needs some new tread.

    And that’s a clever bit of trivia behind the “Speedform” name! I’ll be starting my industrial design program in the fall, so that’s a nice little preview of what’s to come.

    Anyway, big ups to Dave and Kevin for taking the time to do the interview. Thanks Brett for putting the questions and podcast together too.

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  2. B
    June 27, 2013

    That video seems to be really misleading, as you are not the first person that has mentioned the detachable upper to me. It is not detachable. I think they just showed that in the video to illustrate that it is one piece that is being glued into place.

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  3. Kevin Fallon
    June 28, 2013

    Hey PM- Kevin here. We certainly didn’t mean the Soeedfrom video to be misleading. Rather we were trying to show how the upper is so clean and simple and seam-free beneath your heel. It is not detachable from the sole, but the shoe can be hand-washed in cold water and a mild soap, which is indicated on the printed label inside the shoe. Thanks for the feedback!

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